Strategic Entrepreneurship Fourth Edition Philip A Wickham
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Beskrivning
'Wickhams real strength is in offering balanced and clear introductions to a wide range of topics the text covers more areas than I think any other entrepreneurship text at this level.Laura Wilson, Southampton University
Strategic Entrepreneurship is so clearly written, covers all the important ground, and suggests excellent supporting material in the further reading bibliographies.
Pegram Harrison, Regents College, London
This is a great book. It really is one of the best entrepreneurship books I have seen. A great deal of useful information is covered and the cases and the discussion points are particularly valuable.
Roberto Flren, Nyenrode University
How do you define entrepreneurship? When and where can you identify and benefit from entrepreneurial behaviour and management style? What contribution does entrepreneurship make to economic development and social responsibility?
The fourth edition of Strategic Entrepreneurship addresses these issues with an up-to-date, accessible and rigorous examination of the theory, research and practice of entrepreneurship in all types and sizes of organisations. It includes coverage on contemporary topics such as:
Intrapreneurship and corporate entrepreneurship;
Social, not-for-profit and public enterprise;
Entrepreneurship and its role in economic development;
Research Themes & Key Readings to encourage further study;
Recent articles from the Financial Times.
Strategic
Pris: 499.00 kr
